| Wednesday, December 10, 2025 |
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BBB National Programs’ Digital Advertising Accountability Program (DAAP) has worked with Zillow Group to bring several of its digital platforms—Zillow, Trulia, HotPads and StreetEasy—into alignment with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for interest-based advertising (IBA), according to a release issued Dec. 10. DAAP’s routine monitoring identifies third-party data collection for IBA on Zillow.com…
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