NAR Looks to Revitalize Realtor® Brand, Putting ‘Negativity’ in Rear-View

Monday, August 25, 2025

Above: NAR General Counsel Jon Waclawski (left) and NAR President Kevin Sears (right) take the stage at the midyear Legislative Meetings in June. What is in a name?  For the National Association of Realtors® (NAR), the ubiquitous term for members—coined almost 110 years ago—means a lot. And it should mean a lot for Realtors® themselves,…

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