Expose Your Listing to the Masses with a Sound Social Media Strategy
Thanks to social media’s leading role in today’s home-buying and -selling process, it’s now easier than ever to reach prospective buyers. And working with a real estate professional who knows how to leverage various social media platforms is a key piece of the puzzle when it comes to achieving real estate success.
Here are a few simple ways you and your agent can incorporate social media into the mix to improve the chances of selling your house at the right price.
Post Links to Your Listing. If you have a good real estate professional on your side, chances are they’ve set up an online listing with descriptions of your house, along with lots of photos showcasing the home. Sharing the link to the listing on Facebook is an easy way to get the word out to your friends and relatives who can then pass the link on to anyone they may know who is in the market to buy. If your agent hasn’t created a website, you can create your own on WordPress, or post a nice package of photos on your Facebook, Pinterest or Instagram accounts.
Tweet Tweet Tweet. Not only can you use Twitter to share the link to the listing on a daily basis, it’s also a great platform to post updates about the ways in which you’re enjoying the home. Post pictures of the lawn after it’s been landscaped, a beautiful table setting, your favorite room, or even a breathtaking view from your property. If you’ve upgraded the kitchen, bathrooms or laundry room with new appliances, be sure to tweet about how they’re making your life easier.
Sharing is Caring. Sharing all this great information about your house with your Facebook friends and Twitter followers is only one piece of the puzzle. To reach an even greater audience, ask your friends and followers to retweet and share your posts. They may even want to add comments about the great times they’ve had at your home over the years.
Hire a Professional Photographer. Whether you’re posting photos on Facebook, Pinterest, Twitter or Instagram, you’re more likely to get a better response if you use top-notch photos. A professional photographer, especially one who specializes in real estate, knows how to make rooms appealing and can even suggest ways to arrange furniture and items to make each room look its best.
Working with a real estate professional who believes in a sound social media strategy is a surefire way to ensure your home is being exposed to the masses. Ask your agent how he or she uses social media within the home-selling process and make sure he or she is taking advantage of all available avenues.
Remember, you want to work with a real estate professional who will find new and exciting ways to post information about your home on a regular basis.
To learn more about incorporating social media into the real estate process, contact our office today.
Published with permission from RISMedia.
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