Exploring the Shift Toward In-House Marketing Teams

Friday, April 12, 2024

More national real estate franchises are beginning to take marketing measures into their own hands rather than using agencies for hire on a contract basis, RISMedia’s 2024 Agent & Broker Marketing Study found.  Drilling down further, the study also found that the average size of an in-house marketing team nearly doubled between 2022 and 2023…

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