The Pricing Stategy

There are huge drawbacks to an over priced property so pricing correctly is the most important factor in selling a home. The danger of not competitively pricing the home in the first place is that with price reductions you are always chasing the market. Once an over priced property is correctly reduced, time on the market is not to a seller's advantage since buyers question why it hasn't sold. As real estate professionals, we will counsel you regarding the importance of appropriate pricing strategies so your home will be competitive in the marketplace from the very start. After viewing your property and gathering information, the agent focuses on comparable properties to provide the Seller with the best counsel on pricing to sell. This is called a CMA which means Comparative Market Analysis. It is broken down by properties currently on the market, demonstrating what the competition would be, and properties that have sold. The sold properties show what value buyers have determined they are willing